guest post // isme

good morning readers! i have a very special guest post for you today from the lovely c on behalf of isme ladies fashion online. i was unfamiliar with their website, but think i may be in love… the dresses are absolutely gorgeous, prices affordable, and diverse styles and sizes available are a welcomed change to most contemporary online shopping sites for women.

Shopping
online is the easiest way to take a quick look at a clothing range, without
having to spend time travelling to, from, and around the high street. But how
can you be sure that your look will be stylish, comfortable and well-fitted?

This
can be a particularly difficult issue for mature women, and with many shops
aimed at the younger generation, it can sometimes be tricky to find
age-appropriate styles that are comfy without being frumpy and outdated. This is
where isme comes in.

isme is
an online fashion retailer that was created to fill an evident gap in the
market for stylish clothes for mature women. It caters to the modern woman
who wants to look and feel good, and offers a range of sizes, from 6-32.

The
womenswear section contains many helpful features to help you pick a garment
that suits your shape and personal style. The ‘Women’s Trends’ section allows
you to browse through three complete looks, and for spring 2012 these are African Origins, Flower Bomb and Ray of Sunshine.

Each
has a unique colour palette and tasteful styling – African Origins, for
example, comprises a range of beachwear, jumpsuits, maxi dresses and wide-leg
trousers in earthy browns, terracotta tones and animal print.

Other
features demonstrate that everyone can look good in isme clothing,
regardless of body shape. isme’s brand ambassador and contributor, Lynda
Bellingham – known by most as one of the stars of Loose Women – looks
at each new collection as it arrives, picks her favourite pieces, and shows you
how to style and accessorise them. As a mature woman with a curvaceous
figure, she shows that everyone can look fashionable, be comfortable and be
themselves with isme.

The InReality girls also
show how isme understands the female body shape in all its forms. The InReality ladies
are women of all shapes and sizes who want fashion that fits them and their
bodies.

Their
job is to show you how to wear styles you may think you can’t pull off because
of age or body shape, such as brights or skinny jeans. It’s refreshing to see
real-life, unaltered models who look good in the clothes they wear, and show
that you can too. So, once you’ve shopped for ladies fashion online at isme, you’ll never
look back!

*images found on google and isme